Marketing Director

About Food Web

Food Web is building digital infrastructure to unlock underused food system assets — starting with commercial kitchens and expanding into a broader Food Web Network of shared infrastructure, resources, and community tools.

Our flagship product, Food Web Kitchens, connects food entrepreneurs with inspected, underused kitchens in churches, community centres, farms, restaurants, and institutions. Beyond kitchens, Food Web is laying the foundation for a living food system network — combining tools, partnerships, and shared data to strengthen local food economies.

We work at the intersection of:

• food entrepreneurship
• community infrastructure
• public institutions & nonprofits
• economic development
• systems change

This is not a hype startup. It’s real-world infrastructure, built with and for communities.

The Opportunity

We’re looking for a Marketing Director to own and lead Food Web’s marketing strategy end-to-end.

This role is about turning momentum into systems.

Food Web already has:

• a live product
• active onboarding of kitchens and renters
• strong partnerships (restaurants associations, municipalities, nonprofits)
• deep research, storytelling, and credibility

What we need now is someone to:

• bring coherence to our messaging
• turn outreach into repeatable funnels
• translate complex systems work into clear, compelling narratives
• and build a marketing engine that supports sustainable growth

You’ll work closely with the CEO (Justin) and CTO (Keegan) and sit at the strategy table, not downstream from it.

What You’ll Be Responsible For

1. Marketing Strategy & Positioning

• Own Food Web’s overall marketing strategy across products and audiences
• Clarify and maintain positioning for:
  • kitchen owners
  • food entrepreneurs
  • partners (nonprofits, associations, government)
• Translate Food Web’s systems vision into clear, accessible language
• Ensure consistency across website, decks, campaigns, and outreach

2. Growth & Acquisition

• Design and manage acquisition funnels for:
  • kitchen owners onboarding
  • renter signups and activation
  • referrals and partnerships
• Support outbound campaigns (including high-volume outreach)
• Optimize conversion across key touchpoints (landing pages, webinars, demos, follow-ups)
• Work closely with HubSpot pipelines and CRM logic (you don’t need to be the admin, but you need to understand the system)

3. Content & Storytelling

• Oversee Food Web’s content ecosystem:
  • blogs, newsletters, webinars, events, social, decks
• Shape narrative-driven content that reflects Food Web’s values and lived experience
• Help extract insights from:
  • focus groups
  • community conversations
  • pilots and partnerships
• Ensure content supports both trust-building and conversion

4. Partnerships & Campaigns

• Collaborate on co-marketing with partners:
  • associations
  • municipalities
  • nonprofits
  • ecosystem builders
• Support launch campaigns, regional rollouts, and pilot announcements
• Develop simple, reusable assets partners can actually use

5. Systems, Metrics & Team

• Define what success looks like (beyond vanity metrics)
• Track performance across:
  • acquisition
  • activation
  • engagement
• Build lightweight, scalable marketing systems
• Over time, help define what internal vs contractor support looks like (design, copy, social, etc.)

What We’re Looking For

You’re likely a fit if you:

• Have 7+ years in marketing, growth, or communications
• Have led marketing in:
  • startups, social enterprises, platforms, or complex ecosystems
• Are comfortable marketing things that are not simple consumer products
• Can think strategically and execute
• Care about food, community, systems change, or public-interest infrastructure
• Are allergic to empty growth hacks and buzzwords

Bonus if you:

• Have worked with nonprofits, governments, or associations
• Have experience with marketplaces or two-sided platforms
• Understand how trust, compliance, and relationships affect adoption
• Are comfortable with long sales cycles and layered stakeholders

Compensation

Flexible and negotiable, depending on structure:

• Cash (contract or salary)
• Equity
• Or a hybrid (very likely)

We’re open to:

• fractional leadership
• phased ramp-up
• long-term partnership mindset

Why This Is Interesting

You’ll be helping build:

• real infrastructure, not just an app
• something communities actually need
• a platform that bridges food, policy, entrepreneurship, and public good

If you like messy, meaningful work — and turning it into something clear and scalable — this role will feel exciting, not exhausting.