FOOD WEBKitchens
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Food Web Founders

Why we started Food Web, what we are building, and where we think local food infrastructure goes next — written by the people running it.

Posts published
7

Follow the build

Occasional notes from the Food Web team on what we are shipping and what we are learning.

Written by the people building it

Every post in this hub is first-hand. Why Food Web exists, what we got wrong on the way, and where we think local food infrastructure goes next — written by the founders and the team, not by an agency. Where a post makes a factual claim about the business, it links the original announcement.

All 7 food web founders

Lil MacPherson beside the title "Do We Really Need a Food Web?"
Mar 17, 2026 · 4 min read

Do We Really Need a Food Web?

Twenty years of buying from Nova Scotia farmers taught Lil MacPherson that a strong food system is really about connection — and that finding each other is the hard part.

Lil MacPherson, co-founder of The Wooden Monkey and Food Web advisorLil MacPherson
Keegan Francis beside the words "We All Eat"
Jan 7, 2026 · 3 min read

We All Eat

We all eat — it is the one thing that binds us. So why are food systems more fragile than they have ever been, and what does sharing infrastructure have to do with it?

Keegan Francis, founder and CTO of Food WebKeegan Francis
Keegan Francis with vegetables, a green apple and a heart
Dec 6, 2025 · 7 min read

Food Saved My Life

Changing what he ate changed Keegan’s mood, skin and energy. Soil, pesticides, organics, animals and the farmers’ market — the food lessons that followed, and why they compound.

Keegan Francis, founder and CTO of Food WebKeegan Francis
Keegan Francis between shelves of medicine and fresh food
Dec 5, 2025 · 9 min read

The Kitchen is my Pharmacy

Eczema pushed Keegan into elimination diets, herbs and gut health, and his kitchen became the first line of defence. What was in it, what was not, and what it has to do with Food Web.

Keegan Francis, founder and CTO of Food WebKeegan Francis
A coin beside a carrot and a leaf — you cannot eat money
Nov 26, 2025 · 3 min read

You Can't Eat Money

A high-school yearbook quote, a decade in FinTech, and one line from a cofounder about bread. Why Keegan Francis ended up building an Airbnb for kitchens.

Keegan Francis, founder and CTO of Food WebKeegan Francis
Illustrated marker for Food Web's journey so far
Nov 11, 2025 · 5 min read

Our Journey So Far

The company version of the story: how Food Web went from a food-system mapping idea at Dalhousie to a live kitchen rental platform, one research project at a time.

Justin Andrews, founder and CEO of Food WebJustin Andrews
Portrait of Justin Andrews, founder of Food Web, as the Muffin Man
Oct 6, 2025 · 4 min read

Do You Know The Muffin Man?

Food Web began with one chef's struggle to find a kitchen. Justin Andrews could not find licensed space to grow a small baking business — so he set out to fix the thing that stopped him.

Justin Andrews, founder and CEO of Food WebJustin Andrews