Food Web Founders
Why we started Food Web, what we are building, and where we think local food infrastructure goes next — written by the people running it.
- Posts published
- 7
Follow the build
Occasional notes from the Food Web team on what we are shipping and what we are learning.
Written by the people building it
Every post in this hub is first-hand. Why Food Web exists, what we got wrong on the way, and where we think local food infrastructure goes next — written by the founders and the team, not by an agency. Where a post makes a factual claim about the business, it links the original announcement.

Do We Really Need a Food Web?
Twenty years of buying from Nova Scotia farmers taught Lil MacPherson that a strong food system is really about connection — and that finding each other is the hard part.
Lil MacPherson
We All Eat
We all eat — it is the one thing that binds us. So why are food systems more fragile than they have ever been, and what does sharing infrastructure have to do with it?
Keegan Francis
Food Saved My Life
Changing what he ate changed Keegan’s mood, skin and energy. Soil, pesticides, organics, animals and the farmers’ market — the food lessons that followed, and why they compound.
Keegan Francis
The Kitchen is my Pharmacy
Eczema pushed Keegan into elimination diets, herbs and gut health, and his kitchen became the first line of defence. What was in it, what was not, and what it has to do with Food Web.
Keegan Francis
You Can't Eat Money
A high-school yearbook quote, a decade in FinTech, and one line from a cofounder about bread. Why Keegan Francis ended up building an Airbnb for kitchens.
Keegan Francis
Our Journey So Far
The company version of the story: how Food Web went from a food-system mapping idea at Dalhousie to a live kitchen rental platform, one research project at a time.
Justin Andrews
Do You Know The Muffin Man?
Food Web began with one chef's struggle to find a kitchen. Justin Andrews could not find licensed space to grow a small baking business — so he set out to fix the thing that stopped him.
Justin Andrews